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our vision
Sweden is among the largest coffee consuming countries, per capita, in the world. Let's admit it, we drink a lot of coffee. Therefore, we think that coffee can and should be something more than just a drink for wakefulness and alertness. It should be something to truly enjoy!
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Through our work with 100% traceable specialty coffee we are part of what the coffee industry use to call "The Third Wave".
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First, it was realized that coffee could be roasted and drunk, then it was understood that this could also be done at a larger scale, from one and the same factory. Now we have also begun to see the value in a coffee whose origin and special characters are well known by both growers, roasters and consumers.
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